It is increasingly common to see a video that explains in a website or blog. This video is very popular because they help to offer information in a very simple way; people just want to read the text and prefer to click on the video to find out what your website or blog is all about.
Companies can increase their conversion rates thanks to this video. Many online marketers also email them to people on their mailing list. Another advantage of using them is that they help improve search engine rankings of sites that display them. You can check out explainer video production firms via various online resources.
If you plan to use the video explainer on your website then you need to ensure the following:
1. The video should be very short in length. Most videos are just one minute long although some of them are longer. Three minutes is the absolute maximum for these videos because there is a chance that people will just stop watching beyond a point, thereby missing out what the last part of the video contains.
2. It should get to the point immediately. Internet users have very little time in general and they expect to get information immediately. You are unlikely to get another opportunity to communicate with a potential client who clicks away from your video.