In the digital marketing world, Facebook Messenger bots are on an upswing. Everyone's favorite virtual friend, rich or poor, is capable of some pretty wacky stuff.
Before they were part of Facebook, marketers could send their clients texts on your Facebook page with a few buttons pressed, but it was slow and frustrating. Today, this same concept has been updated to send a video, image, or link in a text message. The most popular forms of digital marketing are limited only by your imagination.
You can use Messenger Bot to deliver your digital marketing messages to customers through their mobile phones. It can also be used to notify customers of special offers, or just to let them know about a promotion.
Most real time update-a-holic users will have a mobile phone of some sort already. There are thousands of people who have a smart phone and a Facebook account, so it's not surprising that more marketers are finding this platform useful.
Since you want to get your message across quickly, why not use Messenger Bot? It's quick and it's effective. After all, you want to give your customers something of value as soon as possible.
Make your message personal. Add a link or a product image and describe your business before sending it off.
You'll also want to make sure your users will remember your message. Instead of trying to lure them in with something "new" to look at, use Messenger Bot to remind them to subscribe to your list, share a link to a landing page, or keep in touch with you.
It's very important to know who your audience is before sending your message. Since your Facebook users will be sharing the messages with others, you'll want to ensure that you're reaching the right people and that the message is clear, brief, and easy to understand.
There are two ways to find out your specific audience. First, you can do it manually, which requires you to add demographic information about your Facebook fans.
Your second choice is to use a software tool called a Mixpanel, which will display relevant information for you based on the demographics you provided. The data is available in a separate, but connected Google Sheet. You can enter your data from there and the tool will analyze it for you.
Messenger bot works really well for digital marketing because you don't have to bother with direct marketing. You can save yourself a lot of time and money by sending Facebook messages and updates to people you already know.
Don't take shortcuts when it comes to your digital marketing campaigns. When it comes to using Messenger Bot to reach your customers, you need to be prepared to do it well, so use the correct technology to grow your business and get more customers for less.