Social media will be an necessary element of any business’s marketing strategy, so it wasn't surprising that an episode of the livestream show for Podiatry practitioners, PodCHatLive would commit the concern to social media intended for podiatry clinics. PodChatLive is a weekly live stream on Facebook which is hosted by Craig Payne via Australia as well as Ian Griffiths from England. The hosts have a different guest on for every show and talk about a wide range of subjects, addressing queries which might be submitted on the Facebook feed. In the end of the livestream, the recorded version is published to YouTube and also the audio versions published as a podcast.
With the livestream on social media, the hosts had a discussion with Jill Woods and they talked about why health professionals typically see marketing and advertising being a dirty word, and Jill provided some really good information about the way we might re-frame this and use it for the good of the podiatry profession. They also discussed the advantages and disadvantages of social media and talked about some of the various social media platforms offered and the way to make use of them, and ultimately how they may be utilized for good by every one. There was additionally a chat on how the professional/governing associations may or should take advantage of social media. Jill Woods first worked in marketing and advertising in 1988, a long time before the internet came into existence and before she had ever heard the phrase podiatry. Since that time she has worked in many marketing and advertising distinct roles as well as qualified as a podiatrist before working as an associate in a podiatry practice and then running her own private clinic. Jill has widely lectured on and about podiatry. Jill has since obtained a Masters in adult training & education and began five different offline and online businesses so as to find something that may fit with her nomadic lifestyle as a armed forces spouse.