Building your brand on Facebook through Facebook ChatBots has been a hot topic in the social media world recently. Here are the basic steps to building a brand using ChatBots.
Achieving success with a Facebook Messenger Bot takes some more thought. We have broken it all down to three key points. First, pick a focus for your bot.
Goal II: Increase customer retention & conventions.
Goal III: automate to increase efficiency. In this article, we'll talk about goal ii.
Your goal II is to create a Chatbot that is conversational. So how do you accomplish this? One of the main goals you need to set for yourself when starting any Chatbot is to have it as interactive as possible. You need to think about what you want from it and then take action toward it.
The first thing you need to do is decide what type of Chatbot you will use. Many ChatBots use the "chatting" feature. They allow users to chat with other Facebook users through chat. The Chatbot then replies to a user's message or sends a reply based on the input you give.
Most ChatBots today also allow users to write in their basic text input. If you want to make your bot more interactive, you should consider making it interactive via voice. Voice recognition software can be used to let the user type in commands and have the bot respond to them. Voice recognition can also be used to send out messages to multiple users at the same time.
Second, you need to evaluate your user's needs and find out what features they want. For example, some users may want a "Chat History" feature. Other users may be looking for a "Video Chatbot". You should find out what you want to work on and then go after it. When you find what your user is looking for, you can focus on building a ChatBot specifically for them.
Third, automate your ChatBot to run as much as possible. I'm talking about automating things such as messaging, browsing, and adding comments.
Fourth, use a "Cloud" service like Cloud Chat to streamline your Facebook ChatBot. Using a cloud service is a great way to help you get more value for your money.
Fifth, focus on attracting new users. The best way to build a brand that people remember is to keep it fresh. New users come to your site every day because your site has something that they are looking for.
Sixth, let your old users know you've got something better. New users will look for the next best thing to solve their problems.
Now that you have outlined the six major points to help you start your new Chatbot, we'll move on to the goal II. Keep the above points in mind and you'll be well on your way.
Once you have your Facebook Chatbot running, you need to add more features so it becomes the most useful tool for your customers. Follow the suggestions I gave you and your Chatbot will become a hit.
Once you have done this and have a high volume of traffic, you can consider integrating social media into the Chatbot. This will allow you to get the best from your Facebook Chatbot.
By doing this, you will have a platform where Facebook and Google can integrate and your customers can access all the information from both of them in one place. This is a powerful combination.
You should also have a Facebook Feed to connect with your existing Facebook followers. This will create even more value for your business.
Finally, I encourage you to build a community around your Chatbot. Use Facebook comments, blogs, groups, and chats to link your community together.